Spend/Results.
Agencies work for their retainer. I work for your P&L. Every dollar answers to booked jobs, qualified leads, and revenue.
Impressions/
Booked jobs.
We report the second one.
Every week you get one page with the numbers that pay your bills: what you spent, what it booked, and what came back.
What I do for you
I manage your agencies
I set their targets, review their work, and hold them to it. If they can't hit the number, I tell you and we replace them.
I read the reports
I read every agency report so you don't have to, and turn it into one page you can act on.
I own the plan
Budget, channels, and priorities, decided with you and owned by me. A marketing department without the hire.
Always in theBlack.
Marketing is a line on your P&L, so it has to earn its place there. Every channel, agency, and campaign gets measured against what it brings back. If a dollar doesn't return, it doesn't stay in the budget.
In black &White.
Pure performance, in plain view. You see what I see. Every dollar, every result, every week, including the bad ones. Nothing buried in a deck, nothing you have to take on faith.
What goes and what stays
Cut.
- Retainers with no targets
- Channels that don't book jobs
- Reports built on clicks and impressions
- Vendors who miss the number
Keep.
- Channels that book jobs
- Spend tied to revenue
- One page with the real score
- Partners who hit their targets
Dennis Ayotte
SAY IT: A-YACHT17 years in marketing and communications, most recently COO of a full-service marketing agency. Now on the owner's side, holding agencies and vendors to results.
It either is/
Or it isn't.
Send me your last agency report. I'll tell you which.