Seats filled/
Not likes.
Senior marketing leadership for teams, leagues, events, and team foundations. I hold every campaign and every agency to tickets sold, renewals held, and sponsorship dollars.
Four leagues/
One building.
At The PM Group I was the agency account executive for Spurs Sports & Entertainment, with teams in the NBA, WNBA, AHL, and USL. I presented annual plans to executives for the San Antonio Spurs, San Antonio Stars, San Antonio Rampage, and San Antonio FC, and carried programs from strategy through delivery and reporting.
I ran acquisition and renewal campaigns for Spurs season tickets, where renewal held above 90%. I helped launch San Antonio FC, a club with no history and no supporters. The club built a founding season ticket base of nearly 7,500 and sold out matches, including the home opener.
I also led marketing and sponsorship development for Silver & Black Give Back, the Spurs Sports & Entertainment foundation, behind $1 million+ in annual support from 20+ corporate partners.
Later, at Anderson Marketing Group, I led the Valero Alamo Bowl account as the bowl's main point of contact, directing the marketing planning and creative execution. I've also worked with the Detroit Red Wings, Texas Rangers, and Dallas Stars on sponsorships and partnerships.
San Antonio Spurs
San Antonio Stars
San Antonio Rampage
San Antonio FC
Silver & Black Give Back
Valero Alamo Bowl
The box office/
And the rest.
Season tickets/Renewed.
Acquisition brings a member in once. Renewal pays every year. I build both and report them separately.
Launches/From zero.
New club, new event, new league. Brand, awareness, and a ticket campaign for something nobody has seen yet.
Sponsors/Pursued.
A named list of target partners, campaigns aimed at them, and a pipeline your partnership team can work.
Agencies/Scored.
Your agency's report says reach. Mine says tickets, renewals, and sponsor revenue, by campaign.
Sports/
Answered.
What does a fractional CMO do for a sports organization?
A fractional CMO leads marketing part time. I set the plan and budget, manage agencies, and report in tickets sold, season ticket renewals, and sponsorship revenue.
Who do you work with in sports?
Teams, leagues, events, and team foundations, especially organizations that don't have a senior marketer on staff or need one to launch something new.
Can you help launch a new team or event?
Yes. I helped launch San Antonio FC, a club with no history, whose founding season ticket base reached nearly 7,500.
What does it cost?
From $5,000 a month, flat. Launch projects and consulting are also available. See pricing.