Industries
Three fields/One rule.
Spend answers to revenue. The number that proves it changes by industry, so the reporting does too.
Booked revenue
Home services
HVAC, plumbing, electrical, and home energy. Four years at an agency serving home services companies, with membership plans, attribution, and brand migrations after acquisitions.
Home services → Enrolled studentsHigher education
Colleges, universities, and community college districts. Enrollment and recruitment marketing across six campuses and an online division.
Higher education → Tickets and sponsorsSports
Teams, leagues, events, and team foundations. Season ticket acquisition and renewal, a club launch from zero, and sponsorship development.
Sports →Outside these three? If you pay an agency to bring in revenue, the same method applies. Start with a consulting hour.