Enrolled/Not inquired.
Enrollment marketing leadership for colleges and universities. I hold your agency, your media, and your recruitment campaigns to one number, the students who enroll.
Six campuses/
One district.
I owned enrollment and recruitment marketing for Alamo Colleges District across six campuses and its online division. Campus enrollment grew 3% to 5% year over year. AlamoONLINE, which we built as its own product with its own funnel, grew 25% to 30%.
I also built the three-year rollout plan for AlamoPROMISE, including the phasing and the budget behind each phase, and ran English and Spanish-language campaigns, direct mail, and an ambassador program for the district.
Inquiry to enrollment
Reporting by student
Agencies report clicks and inquiries. I report cost per application, per deposit, and per enrolled student, by program and by campus.
Online as a product
Online programs need their own audience, message, and funnel. Treated as an afterthought, they get the leftover budget and the leftover results.
Accountable agencies
Written enrollment targets for every vendor, a monthly review, and a straight answer for your president about what the budget produced.
Phased plans
Multi-year launches like tuition-free programs or new campuses, planned by phase with a budget behind each step.
Questions from colleges
What does a fractional CMO do for a college or university?
A fractional CMO leads enrollment and brand marketing part time. I set the plan and budget, manage agencies and vendors, and report results in applications, deposits, and enrolled students.
Can a fractional CMO work alongside our marketing team?
Yes. Most institutions already have a communications team. I add senior leadership and agency oversight without replacing anyone.
Do you work with community colleges?
Yes. My higher education work was with a community college district, including a new online division and a multi-year tuition program rollout.
Can we hire you for a project instead of a monthly role?
Yes. Hourly consulting and a fixed-fee agency audit are both available and can be bought online.