Enrolled/
Not inquired.
Enrollment marketing leadership for colleges and universities. I hold your agency, your media, and your recruitment campaigns to one number, the students who enroll.
Six campuses/
One district.
At Anderson Marketing Group I owned enrollment and recruitment marketing for Alamo Colleges District across six campuses and its online division. Campus enrollment grew 3% to 5% year over year. AlamoONLINE, which we built as its own product with its own funnel, grew 25% to 30%.
I also built the three-year rollout plan for AlamoPROMISE, including the phasing and the budget behind each phase, and ran English and Spanish-language campaigns, direct mail, and an ambassador program for the district.
The funnel/
End to end.
Reporting/By student.
Agencies report clicks and inquiries. I report cost per application, per deposit, and per enrolled student, by program and by campus.
Online/As a product.
Online programs need their own audience, message, and funnel. Treated as an afterthought, they get the leftover budget and the leftover results.
Agencies/Accountable.
Written enrollment targets for every vendor, a monthly review, and a straight answer for your president about what the budget produced.
Plans/Phased.
Multi-year launches like tuition-free programs or new campuses, planned by phase with a budget behind each step.
Higher ed/
Answered.
What does a fractional CMO do for a college or university?
A fractional CMO leads enrollment and brand marketing part time. I set the plan and budget, manage agencies and vendors, and report results in applications, deposits, and enrolled students.
Can a fractional CMO work alongside our marketing team?
Yes. Most institutions already have a communications team. I add senior leadership and agency oversight without replacing anyone.
Do you work with community colleges?
Yes. My higher education work was with a community college district, including a new online division and a multi-year tuition program rollout.
Can we hire you for a project instead of a monthly role?
Yes. Hourly consulting and a fixed-fee agency audit are both available and can be bought online.