Your data/Kept short.

Who I am

AYOTTE Marketing is the trade name of Ayotte & Co LLC, a Texas limited liability company in San Antonio, Texas. Questions about this policy go to dennis@ayottemarketing.com.

What I collect

• When you email me: your name, email address and whatever you send, such as an agency report.
• When you send a report on this site: your name, email address, company, monthly marketing spend range, any note you add, and the file itself. The file is stored in a private Cloudflare R2 storage bucket that only I can open, and a copy is emailed to me so I can read it.
• When you use the agency check: your answers stay in your browser. If you ask me to email your results, your email address and your ten answers are sent to me only to send that email. They aren't stored, and you aren't added to a mailing list.
• When you book a call: your name, email address, the time you pick and any answers you give on the booking form. Bookings run on Google Calendar.
• When you pay: your name, email, business name, billing address and, if you enter one, your tax ID. Stripe processes the payment. I see the payment method type and the last four digits, never the full card or bank account number.
• When we work together: the business data you give me access to, such as ad accounts, analytics, call tracking and CRM data. I use it only for your work and keep it confidential under our terms.

Analytics

This site uses two analytics tools to show me which pages people read, how they find the site, and where pages are confusing or broken:

• Google Analytics counts visits and records things like the pages you view, how long you stay, the site that sent you, and your general location (city or region), device and browser.
• Microsoft Clarity records how visitors move through pages, such as clicks, scrolling and mouse movement, and turns that into heatmaps and session replays. Text you type into fields is masked and not recorded.

Both use cookies or similar technology to tell one visit from the next. I see this data in aggregate or as anonymous sessions; I don't use it to identify you, and I don't use it for advertising. Google and Microsoft collect this data through first- and third-party cookies and similar technology, and process it under their own policies: the Google Privacy Policy and the Microsoft Privacy Statement.

To opt out, you can block or delete cookies in your browser settings, or install Google's Analytics opt-out add-on. The site works the same either way.

For visitors in the European Economic Area, the United Kingdom and Switzerland, both tools run without analytics cookies unless you've given consent.

The booking rate calculator does its math in your browser. The numbers you type aren't sent to me.

Other services on this site

A few other outside services load when you visit, and they receive basic technical information such as your IP address and browser type:

• Cloudflare hosts the site and protects it from attacks.
• Cloudflare Turnstile checks that the report and results forms are used by a person, not a bot. It runs only on pages with those forms.
• Resend delivers the emails the site sends: the results email you ask for, and the notice I get when you send a report.
• Google Calendar shows the booking calendar on the book a call page.
• Stripe runs the checkout pages you reach from the pay buttons.

Each follows its own privacy policy. Google and Stripe may set their own cookies on their pages.

How I use it

To reply to you, schedule and hold our calls, deliver the work you bought, bill you, and keep the records tax law requires. I don't use your information for advertising, and I don't add you to a mailing list.

Who I share it with

I don't sell or rent your information, and I don't share it for advertising. I share it only with the services that help me run the business (Stripe for payments, Google Workspace for email and calendar, Google Analytics and Microsoft Clarity for site analytics, Cloudflare for hosting, spam checks and report storage, Resend for sending the site's emails), with advisors such as my accountant or attorney when needed, or when the law requires it.

How long I keep it

Payment and billing records are kept as long as tax law requires. Analytics data is kept for 14 months in Google Analytics and for Clarity's standard retention period, then deleted automatically. Reports sent through this site are deleted from storage automatically after 180 days; the emailed copy follows the same rule as other email. Client work data is returned or deleted when our engagement ends, unless you ask me to keep it. Everything else, such as emails and booking details, is deleted when it's no longer needed or when you ask.

Your choices

Email me to see the information I have about you, correct it or have it deleted. I'll respond within 30 days. I may need to keep some records, such as invoices, to meet legal requirements.

Security

I use reputable providers and strong account security on the services that hold your information. No system is perfectly secure, and if a breach affects your information, I'll tell you promptly.

Children

This site and my services are for businesses. They aren't meant for children, and I don't knowingly collect information from anyone under 13.

Changes

If this policy changes, I'll post the new version here with a new date. If a change affects how I use information you've already given me, I'll tell you first.