Free tool for home services

Leads/Or jobs.

Your agency counts leads. Your business runs on booked jobs. Put in last month's numbers to see what each booked job really cost, and what a few more points of booking and sold job rate are worth.

What it produced

Booked jobs–

Cost per lead–

Cost per booked job–

Sold jobs–

Cost per sold job–

Revenue sold–

Return on spend–

What it's worth, per month

Revenue sold– to –

From booking rate alone–

From sold job rate alone–

Both together–

New cost per sold job–

New return on spend–

Both together, per year –

More revenue a year from the same leads and the same spend. The two rates multiply, so together they're worth more than the sum of each alone.

Talk through your numbers

Booking rate is the share of qualified calls and form leads that become a scheduled job. Sold job rate is the share of completed service calls and estimates where the customer approved the work. Average sold job is the average invoice on those sold jobs. Multiply them together and you have what your marketing actually produced. Improving booking rate rarely costs more media. It usually means answering faster, following up on missed calls, and giving your CSRs better leads.

Turn more leads into jobs

Fractional CMO for home services