Dennis Ayotte
17 years in marketing and communications. Eleven in agencies, six at a newspaper before that. Most recently Chief Operating Officer of a San Antonio marketing agency. Now on the owner's side of the table.
The other side of the table
I spent eleven years inside agencies. I wrote the briefs, built the plans, reconciled the budgets, and sat in the status meetings. I know what a client can reasonably ask an agency for, and I know how to tell a real plan from a padded one.
Most owners don't have anyone who knows that. They have an agency grading its own homework. AYOTTE puts someone on their side who reads the report the way the agency hopes nobody will.
Brands, industries and results
- Home services · As an agency Chief Operating Officer, for HVAC, plumbing, electrical and home energy companies spending more than $1 million a month in media. Across the client base: 500,000+ enrollments into membership and maintenance plans, return on ad spend of 3x to 10x, and cost per account cut by more than 60%.
- Higher education · Enrollment marketing for Alamo Colleges District across six campuses. Campus enrollment grew 3% to 5% a year, and AlamoONLINE grew 25% to 30% once we ran it as its own product.
- Sports · The San Antonio Spurs, Stars, Rampage and San Antonio FC. Spurs season ticket renewal held above 90%, and San Antonio FC launched with nearly 7,500 founding season ticket members. Later, the Valero Alamo Bowl.
- Sponsorship and consumer brands · Silver & Black Give Back, the Spurs foundation, with $1 million+ a year from 20+ corporate partners. Freetail Brewing Co.
Results are client outcomes, earned with the teams I led.
How I report
I started as a newspaper reporter and editor, and the weekly page reads like it: short, with the bad news first. As an agency COO I led the build of our own reporting dashboard and AI agents for routine work. I run AYOTTE the same way: software handles the watching, and I spend my time on decisions.
Based in San Antonio. Working with clients across the United States.
Send me your last report
I'll tell you whether it's working.